Today I am going to show you step by step process on how to use an autoresponder and create a sales funnel to build a list and believe me this is a very simple process as you don’t even need much technical knowledge… You won’t only build a list but that list can be helpful in making money for you…
How to Use an Autoresponder and Create a Sales Funnel?
Every successful online marketer is using an autoresponder but there are many who don’t even know what is an autoresponder and how it works? I have seen a number of affiliates promoting their direct links to the visitors which is a wrong approach…
Ok, First just look below the diagram .. this is a picture of a sales funnel showing 5 main steps.
Ribbon vector created by macrovector
Attract
The picture above shows the way a funnel should be … now, in the process the first step is to create your lead capture page or a squeez page.. It will be used to attract and capture the email Ids of people visiting your LCP (lead capture page) .. If you are using wordpress blog, than there is a plugin called WP lead plus which can be used to create beautiful LCPs…
Along with the lead capture page, create OTO (One Time Offer) or Thank you page with Survey .. I have seen many people offer OTO after subscription but in my view, we should say thank you and ask them to complete a survey to learn more about their problems after it. These pages can be shown once the person enter their email IDs on LCP. Offering OTO is not wrong but it would depend upon the LCP you are creating for..
But one can create survey for subscribers to know more about their marketing problems. This way, at least you may know what is the biggest problem they are facing in making money online and will definitely build a relationship with them and you don’t need technical knowledge to create a survey .. there is free wordpress plugin one can use to create it in a minute… check here…
Convert
Now the 2nd step is to create followup emails and that can be done using auto responder. I am using traffic wave auto responder. Follow up emails are simply means to create a series of emails which you can send at periodic intervals to your list and try to CONVERT them. This can be done using your autoresponder very easily .. basically, you will create say around 10-20 emails depending upon the offer you have and will put the same in your autoresponder.
How to Use an Autoresponder?
I had created around 21 follow up emails. Once the person subscribe, autoresponder will send them follow up messages one by one .. the period can be defined by you .. for example.. Either you want to send mails on a daily basis or on after 2 days. The other useful thing with autoresponder are that you can also broadcast message to your subscriber if you have any special announcement or information to share immediately with your subscribers….
Tip: Never send more than 1-2 message in a day to your list.
If you don’t know what to write and how to create email series than basically there are few methods (free and paid) and you can choose the one you are comfortable with…
Free Method (Subscribe yourself first)
Say if you are selling someone’s product than most probably they are having autoresponder attached to their sales page or LCP. Just goto the LCP and subscribe yourself first… you will start receiving message from the owner of the product and believe me the quality of email series will be of high quality as they are professional marketers.
You can use the same series with same delivery frequency for your subscribers as they are using or you can change them accordingly … Bang.. isn’t it’s easy? but this is not the only place you can use emails, you might have already subscribed to many other offers/products/Internet Marketers List. Just see which email is compelling and force you to click the link .. you can, with little bit modifications, use the email for your product/offer.
Paid Method (Ask someone)
You can ask someone to write a series of emails for you. Number of email series writers are available at Fiverr, just choose the one which you think is good… Ask them to write short message regarding the product you have .. or say if you want 20 emails.. you can also hire someone good to write 10 articles 150 words each on the subject and than cut half the article and make it two or may be three.. this way, you will be able to convert 10 articles into 20 emails or even 30 email series. Everything at fiverr are just starts at $5 .. Just do the calculations, how much will it cost to you…
The other paid method is to buy PLR Pack. You can buy some PLR articles related to your niche and use that as your email series. Do some tweaking before adding the same into your auto responder.
Engage
Don’t just leave your subscribers in the dust. Keep in touch with them. Just sending emails is not enough for them. You need to make sure you engage your subscriber in one or another way. Below are few you can note down…
- Welcome every new subscriber with personal note.
- Always answer their queries instantly. Don’t wait for a day or two to answer.
- Let them feel they are talking to a real person and not bots.
- Never force them to buy anything just by sending sales email. Nobody likes it.
- You can ask your subscribers to fill surveys at times and in return offer some gift items like coupons or discount on their next purchase etc.
- Ask what they want to hear from you or if they want you to write on some topic of their interest.
- Personalize your emails and give it a personal touch.
Sell
Now, its time to sell but don’t do it directly. Offer it as a value to them which may help them get what they want. If you directly ask someone to buy your product, no one would be interested. But, if you would offer some value then they would definitely consider the same and even if they don’t buy, they will atleast click a link to check what exactly is this..
for example, say, if you are selling some course related to soccer, you can write something like …
“This course helped me learned how to do a goal in soccer in just 1 week.”
This line will create some interest in people who are struggling to do goals and will click the link to learn how it helped you.
Connect
As said earlier, keep in touch with your subscriber and keep sharing valuable contents with them. Ask them to visit your blog to read new articles by sharing solution to other problems…
Hope you get some valuable content through this article, if you are happy, please share it with others.
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