Being an affiliate marketer, I know the importance of back-linking. If you are into the Search Engine Optimization thing, most commonly known as SEO, you must have heard about it. Any one new to this term will be thinking what is it all about & why this is an important part of any business? Further going through this article you’ll come to know about back-linking, its importance & the different types.
What is a Back Link actually?
They are those links which are used to direct traffic to your website. Technically termed as Inbound links or IBL, generally indicate the importance and popularity of the particular website. The importance of BL can be huge when working with search engines. Particularly Google gives a high credit to the websites which are having a large number of BL, especially of high quality & publishes these websites more relevantly than compared to other websites, for a particular search query. When back linking, always provide inbound to the sites which have similar content as your site has. The more you relate the links with the relevance in inbound the better quality you will get.
IBL can generally be classified as ‘No-follow links’ & ‘Do-follow links’.
No follow is just an HTML value which is used for instructing few of the search engines not to use a hyperlink as a link target in the index of the search engine. Such links decrease the popularity of the website, resulting in bad quality of the results by the search engine.
On the other hand, Do-follow tags or links are helpful for the growth of the site. It positively increases the page rank. ‘Do-follow’ links are easily considered by Search Engines & your site can be easily detected at Google top results. It doesn’t mean that it only increases the traffic rather it provides a right procedure of resulting towards the growth of your sites reputation & your business too.
It always depends on the user, which type of linking technique to be used when getting started with IBL. Although the more quality links you provide not just thinking about attracting the traffic but also about the fair play in the business, more chances you get to top the search.
While working with Search Engine Optimization it’s not only important to use back-linking technique but there have to be quality back-links with the website for the growth of your site’s reputation to reach the top on search engines like Google.
Google doesn’t follow “NoFollow” links but yahoo and other Search Engines follow “NoFollow” Links
You can find many back link checker tools online but it is easy to find back links from yahoo. There is a command called linkdomain through which you check the number of backlinks to your site.
Just go to yahoo.com and and type linkdomain:yoursite.com. Replace yoursite.com with your domain name. This command will show the number of backlinks to your website and believe me yahoo back links are not worthless. They certainly carry some weight.
TIP: It is always better to generate quality back links yourself instead of purchasing from websites.